Test in the simulation
Sell in the real world
Simulated market panels powered by market-realistic personas help founders and product teams eliminate weak ideas early.
to get directional signals
correlation with real humans
cheaper than focus groups
YOUR
product
Research that was impossible
is now instant
Access high-value audiences. Understand decision-makers. Discover critical insights.
How it works
Three steps.
From idea to confidence.
Describe your idea
Tell us what you're building
Describe what you're selling, the value, the transformation. Then add questions that reveal intent: NPS, PMF, open-ended, pricing, and more. Takes about 2 minutes.
Product
AI Market Research Platform
Helps founders validate ideas in minutes
How likely are you to recommend this?
How disappointed if this disappeared?
Which tier would you choose?
Choose your audience
Pick from 1M+ realistic personas
Filter by demographics that match your ideal customer. No more guessing. Target the exact segment you're building for. Takes about 1 minute.
Get insights in 10 minutes
Know if you're right — before you build
Run deep-dive analysis on different demographic segments. Find your beachhead market — the specific segment that desperately needs what you're building.
Love it
68%
Hate it
12%
Neutral
20%
Beachhead Market
Founders aged 25-34 with $75k+ income show 4.2× higher intent
Who This Is For
Built for people who make decisions.
Target Groups
Public Groups
Ready to simulate.
Ready-to-use target groups: built, validated, and ready to chat. Each group comes pre-loaded with the right personas, demographics, and behavioral context, so you can skip the setup and start asking.
Frontline Worker
Retail, service, and hospitality workers who interact directly with customers every day. This group spans the full service economy — from checkout lanes to hotel lobbies.
The Manager
Leaders and supervisors across industries — from retail floor managers to project management specialists. They make decisions, manage budgets, and influence purchasing.
Tech Worker
Software developers, engineers, analysts, and IT professionals. Early adopters with high digital literacy who influence software decisions at their organizations.
Driver / Logistics
Drivers, couriers, and logistics workers who keep goods and people moving. Mobile-first audience with needs around route planning, earnings, and scheduling.
Educator
Teachers, professors, and education administrators from preschool through university. Mission-driven professionals who value impact, efficiency, and student outcomes.
Healthcare & Wellness
Nurses, aides, physicians, therapists, and pharmacy staff working directly with patients. High-stakes professionals who need reliability and precision above all else.
Analyst / Finance
Accountants, analysts, financial managers, and advisors. Data-driven professionals who evaluate ROI carefully and influence financial decisions at every level.
Two Ways to Validate
Pick the mode that fits your question
Platform
Explore simulation workflows
Questions list
Build custom surveys with rating scales, open-ended questions, and multiple choice
Audience Targeting
Filter by demographics, location, income, education, and occupations
Segments and Deepdive
Deep dive into feedback with demographic segmentation and thematic analysis
Memories & Persistence
Personas remember past surveys and social interactions
Social Network & Clusters
Visualize connections and persona clusters with force-directed graphs
How likely are you to recommend this product to a friend?
What is the primary problem this product solves for you?
Which pricing tier would you choose?
How disappointed would you be if this product no longer existed?
Pricing
Stop guessing. Start knowing.
Pay only for the validation you need.
Frequently asked questions
Stop guessing. Start knowing
Simulate how any audience reacts. Get directional answers in 10 minutes.
Start a Simulation ($2.99)The #1 regret of failed projects? "I wish I'd tested my assumptions earlier."