The Landscape of Modern Research Tools
Traditional surveys are out. Today's founders choose between: (1) AI survey platforms that handle recruitment and analysis, and (2) Simulated market research that uses AI-generated personas.
Each has distinct advantages. Your choice depends on your timeline, budget, and what you need to learn.
AI Survey Platforms
How they work: You write questions, the platform recruits real respondents via crowdsourcing or panel networks, and analyzes responses.
Pros: Real people, real feedback. Directional data you can trust for positioning and messaging.
Cons: Still takes days-weeks. Can be expensive ($500-3000 per survey). Requires good question design.
Simulated Market Research (TestSynthia Approach)
How it works: You input your hypothesis. AI simulates how diverse, realistic personas would react to your idea, positioning, or pricing.
Pros: Instant results (minutes, not weeks). Affordable ($0-500). Persona-based breakdown shows you which segments care most.
Cons: Simulated data, not real people. Best for hypothesis testing, not final launch decisions.
The Smart Founder's Stack
Use simulated surveys for rapid iteration and idea validation. When results look promising, move to AI surveys or real customer interviews for confirmation.
This hybrid approach gives you speed AND confidence, without the cost of traditional market research at every stage.