Before you spend weeks building or thousands running research, you need to know one thing: Are you pointed in the right direction?
Most early decisions don't fail because the data wasn't precise. They fail because there was no signal at all.
Simulated surveys generate structured consumer responses by modeling how people with specific demographic and behavioral traits answer survey questions.
Responses are generated against persona models, not random text
Demographic and similarity filters shape who the responses represent
Outputs are normalized into ratings, distributions, and intent signals
| Criteria | Simulated Surveys | Traditional Surveys |
|---|---|---|
| Need speed (Minutes) | ||
| Budget constrained | ||
| Early-stage decision | ||
| Final Validation | ||
| Output Type | Directional Insight | Definitive Measurement |
Both are useful. They are just useful at different times.
Start with Simulated ValidationSimulated surveys are ideal when you need to:
They help you narrow options quickly so you don't waste time validating the wrong thing.
Simulated surveys are not designed for:
They are a starting point, not the finish line.
TestSynthia runs surveys against a 1M+ U.S.-based persona model, dynamically filtered by demographics and similarity