Use the right tool at the right stage.

When to Use This vs Real Surveys

Simulated surveys and real surveys are not competitors. They solve different problems.

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Different stages require different answers

Product decisions happen in stages:

Idea stage

Concept stage

Build stage

Scale stage

Each stage requires a different level of certainty.

Side-by-side decision guide

CriteriaSimulated SurveysReal Surveys
Need speed (Minutes)
Budget constrained
Early-stage decision
Final Validation
Output TypeDirectional InsightDefinitive Measurement

Both are useful. They are just useful at different times.

Start with Simulated Validation

How high-performing teams use both.

The most effective teams don't choose one — they sequence them.

This approach saves time, money, and momentum.

Simulated surveys

Simulated surveys to narrow options.

Real surveys

Real surveys to confirm final decisions

Get started with simulated validation

If you're still deciding what to build, test, or prioritize — simulated surveys are the right first step.

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